Census Module

The MainEvent Census Module allows you to use your existing venue data in conjunction with US Census Data. Know your audience before you host events, make choices based on target market demographics when you’re scheduling events, view how certain venues perform within a demographic overview. With so many options available let’s look at how it all works.

Location Summary Page

Once your Census Module has been activated, you’ll notice some changes to your Location Summary page. The first big one will be a new tab called Census Data. Go ahead and click that.

Up at the top is a Summary section. This will show you the median income for the census tract your venue is located in. It will also display the percentage of the population with a college degree, the median age, and the percentage of the population that are veterans.

If you glossed over as soon as you read ‘Census Tract’ thinking ‘what in the world is a Census Tract’, look no further. A census tract is a small, relatively permanent subdivision of a county or statistically equivalent entity. Tracts generally have a population size between 1200 and 8000, with an ideal size of 4000. There’s more to it than that, but that gives you the basics.

Now, if we look past the Summary section, this is where you’re going to start to see the specifics. Charts for Economics, Demographics, Education, and Ethnicity can offer real numbers into who lives in the area you’re looking to hold your events.

Hover over the data points for more specific information related to that point.

Index Pages

All the same great index page functionality you’ve come to know and love will help you enhance the experience of using the Census Module. New census-centric columns allow you to drill down the venue results on your site.

New column options include: Census/Median Age, Census/Median HH Income, Census/% Veteran Status, Census/ % Latino or Hispanic, Census/ % White, Census/% Black or African American.

Add the new columns to your index as you would any other column. Can’t remember? You can check here. Create the filters as you would any other filter. Pull in census data as well as venue data to find the right locations for you.